The origins of Blaze Pizza could be traced to Elise and Rick Wetzel, founders of Wetzel’s Pretzels. Looking for a fast-casual pizza expertise, Elise Wetzel spearheaded the creation of the primary Blaze Pizza location in 2011 in Pasadena, California. The idea centered round customizable, artisanal pizzas cooked quickly in a blazing sizzling oven.
Understanding the founding of this fast-casual pizza chain supplies context for its speedy progress and distinctive strategy. The Wetzel’s Pretzel background underscores an present understanding of franchising and scaling a meals service enterprise. The emphasis on customizable, made-to-order pizzas stuffed a market area of interest and differentiated the corporate from established pizza chains. This strategy resonated with customers in search of recent, customized choices delivered rapidly.
