DieHard instruments are manufactured and bought underneath the model owned by Advance Auto Components, a significant automotive aftermarket components supplier. The instruments themselves embody a variety of merchandise, from hand instruments like wrenches and sockets to energy instruments resembling affect drivers and drills, in addition to battery chargers, soar starters, and different automotive equipment. The model targets each skilled mechanics and do-it-yourself (DIY) fans.
Advance Auto Components leverages the DieHard model identify, initially related to sturdy automobile batteries, to market a complete software choice. This technique seeks to capitalize on the established popularity for reliability and longevity related to DieHard merchandise. Offering a variety of instruments underneath a recognizable model gives shoppers a handy, one-stop store for his or her automotive software wants. Moreover, the model’s give attention to each professional-grade and consumer-level instruments permits it to cater to a broader market section.