A promotional supply, sometimes a particular mixture of letters and/or numbers, may be utilized at checkout to scale back the price of services or products associated to writing, enhancing, or different linguistic arts. For example, a supplier of on-line writing programs may supply a discount in tuition charges when a specific code is entered throughout the enrollment course of.
Such provides present an incentive for potential prospects to buy these providers, driving gross sales and increasing the attain of writing-focused companies. Traditionally, these promotional methods have advanced alongside e-commerce, changing into a prevalent advertising tactic. They will also be used to trace the effectiveness of particular promoting campaigns or goal explicit buyer demographics.