The Itasca model of leisure automobiles was manufactured by Winnebago Industries. Winnebago launched Itasca in 1975 as a barely extra upscale, premium line in comparison with their present fashions, usually that includes totally different ground plans and styling. Itasca motorhomes have been offered via a separate supplier community, creating a way of exclusivity.
This dual-brand technique allowed Winnebago to seize a broader market section, interesting to clients looking for numerous options and worth factors. The separate supplier networks additionally fostered competitors, probably driving innovation and customer support enhancements. Whereas sharing core engineering and manufacturing processes with Winnebago-branded RVs, Itasca supplied patrons another aesthetic and in some circumstances, extra facilities. The model existed for a number of many years, constructing a loyal buyer base drawn to its perceived high quality and distinctive styling.