Clark+Kensington paint is a non-public label model manufactured for Ace {Hardware}. Ace {Hardware} Company, a retailer-owned cooperative, owns the Clark+Kensington trademark. This association permits Ace {Hardware} shops to supply a competitively priced paint line alongside nationwide manufacturers.
Providing a non-public label paint model offers a number of benefits for Ace {Hardware}. It permits them to regulate pricing and product formulation, probably resulting in increased revenue margins and a novel product providing for his or her clients. This technique can foster buyer loyalty by offering a high quality paint choice completely accessible by way of their community of shops. Moreover, it differentiates Ace {Hardware} from opponents who could not supply the same personal label line.
