Mercury Marine manufactures outboard motors marketed beneath the Mariner model. These engines share many parts and designs with Mercury outboards, typically differing primarily in aesthetics and options supplied to occupy a particular market phase. This technique permits a broader vary of customers to entry dependable and environment friendly outboard propulsion programs.
Providing a barely completely different product line beneath a separate model permits producers to focus on particular market segments with out diluting the picture or popularity of the first model. This method could be notably advantageous within the aggressive marine trade, the place client preferences fluctuate broadly when it comes to options, pricing, and aesthetics. Traditionally, this apply has allowed for broader market penetration and supplied customers extra selections based mostly on particular person wants and price range.
