This phrase displays a possible buyer’s disinterest within the typical advertising surrounding luxurious watches just like the Rolex Milgauss. It suggests a need to discover a watch purely for its utility or worth, disregarding the standing or status sometimes related to the model. A person utilizing this search time period is perhaps a scientist or engineer looking for the Milgauss’s anti-magnetic properties, or a collector searching for a selected mannequin at a aggressive worth, unconcerned with the standard luxurious branding narrative.
Understanding this attitude is essential for sellers. It highlights the significance of offering clear, factual details about the watch’s specs and situation. Detailed images, clear pricing, and a simple description emphasizing the watch’s purposeful attributes would possible resonate extra with such a purchaser than elaborate advertising language. The historic context of the Milgauss, designed particularly for scientists and engineers working in environments with excessive magnetic fields, additional underscores the significance of highlighting these sensible options.