CytoSport, based by Greg Pickett, launched the ready-to-drink protein complement Muscle Milk in 1995. Initially conceived as a handy restoration drink for athletes, the product shortly gained reputation for its protein content material and style.
The introduction of this product marked a big shift within the sports activities vitamin market, providing a extra palatable and simply consumable various to conventional protein powders. This accessibility broadened the buyer base, extending past critical athletes to health lovers and people searching for handy protein supplementation. The model’s early success paved the best way for additional innovation within the ready-to-drink protein class and contributed to the broader acceptance of protein supplementation as a part of a wholesome life-style.