Stainmaster, a famend identify in carpet manufacturing, licenses its model for numerous flooring sorts, together with vinyl. Lowes Firms, Inc. holds the unique license to fabricate and distribute vinyl flooring bearing the Stainmaster model. This association permits customers to entry flooring merchandise related to Stainmaster’s popularity for sturdiness and stain resistance, now prolonged to the resilient and versatile vinyl flooring class.
This collaboration brings collectively the strengths of a acknowledged model with a serious retailer’s expansive distribution community. Customers profit from the implied high quality assurance related to Stainmaster whereas having fun with the comfort of available merchandise by means of Lowes. The mix of a well-established model with a extensively accessible retail accomplice creates a robust synergy throughout the flooring market. This strategy helps leverage established model belief to introduce customers to a brand new product class below a well-known and revered identify.