The phrase refers to language utilized in journalism, notably inside the New York Instances, that displays a particular type. This type typically includes evocative, typically summary, terminology supposed to create a way of marvel or heightened significance. An instance is likely to be describing a coverage change not merely as a “shift,” however as a “tectonic realignment” of the political panorama.
Such phrasing contributes to a particular model of journalism, constructing on the publication’s historic popularity. Whereas doubtlessly including aptitude and memorability, it can be considered critically. Excessively embellished language might run the danger of obscuring readability, doubtlessly creating distance between the subject material and the reader or imbuing a subject with extra significance than warranted.