Roper home equipment, together with washing machines, are manufactured and marketed below the Whirlpool Company umbrella. Whirlpool, a multinational house equipment producer headquartered in Benton Constitution Township, Michigan, acquired the Roper model in 1989. Roper-branded home equipment are usually positioned as a value-oriented choice inside Whirlpool’s portfolio.
This strategic model positioning permits Whirlpool to supply a wider vary of merchandise at various value factors, catering to various client wants and budgets. The Roper model, with its historical past relationship again to the late nineteenth century, maintains a level of identify recognition and is usually related to practicality and affordability. This method permits Whirlpool to leverage the established Roper identification whereas benefiting from the economies of scale and technological developments related to a bigger company construction.