The Latin verb “audire,” that means “to listen to” or “to pay attention,” varieties the premise of the automotive model identify Audi. This connection to the sense of listening to emphasizes the quietness and easy operation of the corporate’s autos, suggesting a refined and splendid driving expertise. Phrases like “audible” and “auditorium” additionally share this etymological origin, additional highlighting the idea of sound and notion.
Selecting this identify was a intelligent branding technique. It displays a core worth proposition: a deal with engineering precision resulting in a quieter, extra pleasurable journey. Traditionally, the identify emerged from a authorized dispute involving August Horch, who established a brand new firm after leaving his earlier enterprise. Since he might not use his surname, “Horch” (which additionally means “pay attention” in German), he opted for the Latin translation. This alternative emphasised continuity and his continued dedication to automotive excellence.
