The idea facilities round figuring out a single particular person inside one’s sphere of affect who’s receptive to a specific message or concept. As an example, as an alternative of broadcasting a message broadly, the main focus shifts to cultivating a deeper reference to a particular particular person deemed almost definitely to have interaction and doubtlessly undertake the message. This individualized strategy emphasizes depth over breadth.
This technique affords a number of benefits. By concentrating efforts on a single particular person, assets could be utilized extra successfully, doubtlessly resulting in a better fee of success. This customized interplay fosters stronger relationships and may end up in extra genuine engagement. The idea gained prominence inside particular actions and organizations looking for to develop their attain by means of particular person connections. This customized methodology of communication stands in distinction to conventional mass outreach strategies.